# R&D

## Accelerate Innovation by Bringing R&D to the OR

Connect R&D teams with real-world workflows to drive insights, innovation, and collaboration

## Align Development with Real-World Needs

Immertec enables R&D professionals to observe surgical workflows, analyze device performance, and collaborate with physicians cross-functional teams

Whether live or recorded, these insights provide a critical connection between product development and real-world applications, ensuring your innovations meet clinical needs

# How Immertec Helps R&D Teams

Immertec helps R&D teams refine devices and accelerate innovation

# Observe Device Performance

See your devices in action

- Observe live or recorded procedures for real-world insights
- Understand device performance in actual surgeries
- Identify design improvements to meet user needs
- Develop products focused on practical applications

# Gather Physician Feedback

Understand the end-user experience

- Direct collaboration between R&D teams and physicians
- Gather feedback on device usability and performance
- Incorporate user insights into development
- Design devices that meet clinical needs and enhance outcomes

# Leverage Real Insights

Evaluate from all angles

- Access multi-perspective data from surgeons and devices
- Analyze workflows, device interactions, and outcomes
- Identify issues and areas for improvement
- Ensure devices are safe, effective, and clinically aligned

# Collaborate Across Teams

Connect R&D with clinical teams

- Share surgical procedures across teams for unified insights
- Foster collaboration among R&D, clinical, regulatory, and marketing
- Align stakeholders to promote cohesive strategies
- Ensure device success with a shared understanding of performance

# Validate Innovation Faster

Accelerate the development process

- Use surgical data to quickly validate prototypes
- Streamline development with real-world evidence
- Expedite regulatory approvals and speed time to market
- Improve patient care while staying competitive

# Why Immertec is the Ideal Partner for R&D Teams

Accelerate innovation with real-world insights

## Real World Insights

Virtually attend live procedures to understand device performance in clinical settings

## Direct Contact

Engage with physicians to gather actionable feedback, enhancing device design and usability

## Workflow Analysis

Examine surgical processes from multiple perspectives to identify areas for improvement

## Faster Dev Cycles

Share immersive experiences across teams to ensure cohesive product development

## Product Validation

Utilize real-world data to streamline testing and approval processes, reducing time to market

Real World Example

## How R&D Teams benefit from using Immertec

A customer transformed how their R&D teams engage with end users by leveraging Immertec’s live broadcasts. Previously disconnected from the clinical environment, the R&D team now joins broadcasts to observe procedures and hear directly from physicians using their devices.

### Consistency and Accessibility

Valuable Feedback

01

### Convenience and Accessibility

Teams now attend sessions from their desks, saving time and resources while staying connected to the OR

02

### Stronger Collaboration

Regular participation fostered a deeper understanding of clinical needs, aligning product development with real-world challenges

03

With Immertec, this customer empowered their R&D teams to stay engaged, informed, and innovative by connecting them directly to the clinical environment.

Access to these recordings has become essential to our company’s internal education efforts, helping us better understand our customers’ experience and perspective on our products

Manufacturing Engineer

The last time I saw a live case was when I first joined the company six years ago. Having the ability to remotely observe procedures in real time has completely changed how we approach product development

R&D Engineer

Being able to observe live cases has significantly improved our design process. Seeing how our products are used in real-world scenarios gives us the feedback we need to refine and innovate faster

R&D Engineer

# Ready to Drive Innovation Faster?

Learn how Immertec can help your R&D teams connect with the OR and accelerate device development

# Immersive Training & Awareness Platform

Immertec helps healthcare professionals connect, communicate, and collaborate in challenging environments where details matter

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