R&D

Accelerate Innovation by Bringing R&D to the OR

Connect R&D teams with real-world workflows to drive insights, innovation, and collaboration

Align Development with
Real-World Needs

Immertec enables R&D professionals to observe surgical workflows, analyze device performance, and collaborate with physicians cross-functional teams

Whether live or recorded, these insights provide a critical connection between product development and real-world applications, ensuring your innovations meet clinical needs

How Immertec Helps R&D Teams

Immertec helps R&D teams refine devices and accelerate innovation

Observe Device Performance

See your devices in action

Observe live or recorded procedures for real-world insights
Understand device performance in actual surgeries
Identify design improvements to meet user needs
Develop products focused on practical applications

Gather Physician Feedback

Understand the end-user experience

Direct collaboration between R&D teams and physicians
Gather feedback on device usability and performance
Incorporate user insights into development
Design devices that meet clinical needs and enhance outcomes

Leverage Real Insights

Evaluate from all angles

Access multi-perspective data from surgeons and devices
Analyze workflows, device interactions, and outcomes
Identify issues and areas for improvement
Ensure devices are safe, effective, and clinically aligned

Collaborate Across Teams

Connect R&D with clinical teams

Share surgical procedures across teams for unified insights
Foster collaboration among R&D, clinical, regulatory, and marketing
Align stakeholders to promote cohesive strategies
Ensure device success with a shared understanding of performance

Validate Innovation Faster

Accelerate the development process

Use surgical data to quickly validate prototypes
Streamline development with real-world evidence
Expedite regulatory approvals and speed time to market
Improve patient care while staying competitive

Why Immertec is the Ideal Partner for R&D Teams

Accelerate innovation with real-world insights

Real World Insights

Virtually attend live procedures to understand device performance in clinical settings

Direct Contact

Engage with physicians to gather actionable feedback, enhancing device design and usability

Workflow Analysis

Examine surgical processes from multiple perspectives to identify areas for improvement

Faster Dev Cycles

Share immersive experiences across teams to ensure cohesive product development

Product Validation

Utilize real-world data to streamline testing and approval processes, reducing time to market

How R&D Teams benefit from using Immertec

A customer transformed how their R&D teams engage with end users by leveraging Immertec’s live broadcasts. Previously disconnected from the clinical environment, the R&D team now joins broadcasts to observe procedures and hear directly from physicians using their devices.

Consistency and Accessibility

Valuable Feedback

Convenience and Accessibility

Teams now attend sessions from their desks, saving time and resources while staying connected to the OR

Stronger Collaboration

Regular participation fostered a deeper understanding of clinical needs, aligning product development with real-world challenges

With Immertec, this customer empowered their R&D teams to stay engaged, informed, and innovative by connecting them directly to the clinical environment.

Access to these recordings has become essential to our company’s internal education efforts, helping us better understand our customers’ experience and perspective on our products

Manufacturing Engineer

The last time I saw a live case was when I first joined the company six years ago. Having the ability to remotely observe procedures in real time has completely changed how we approach product development

R&D Engineer

Being able to observe live cases has significantly improved our design process. Seeing how our products are used in real-world scenarios gives us the feedback we need to refine and innovate faster