# Live Broadcasting

## Bring the OR to Any Audience, Anywhere

Deliver real-time surgical insights that enhance training and foster collaboration

## What is Live Broadcasting?

Real-Time Access to the OR, Without the Travel

Live Broadcasting opens up the OR for real-time, peer-to-peer immersive engagement

Train teams, collaborate with peers, and demonstrate procedures on a global scale with unparalleled convenience and impact

# What Live Broadcasting Offers

Deliver Seamless, Real-Time Training Experiences

## Effortless Access

Busy physicians can join from anywhere without sacrificing quality or engagement

## Peer Interaction

Facilitate real-time peer-to-peer communication during live broadcasts

## Authentic Experience

Capture the authenticity of live procedures to build confidence and trust

## Stunning Clarity

Showcase every detail with crystal-clear visuals and audio

## Greater Impact

Scale effortlessly to include more physicians, enhancing reach and impact

# Seamless Live Broadcasting

From Setup to Insights, We Handle Every Step

1. **Plan & Prepare**  
   - Select from Immertec-approved locations or let us handle new site approvals and cart installations  
   - Identify your Key Opinion Leader (KOL) and provide OR details  
   - Coordinate with Immertec's Customer Success Manager (CSM) to schedule and set up the event  
   - Send invitations and ensure attendees are prepared with VR headsets if needed

2. **Seamless Broadcasting**  
   - Collaborate with Immertec to define key procedure highlights, camera angles, and equipment views.  
   - Immertec’s on-site team manages setup and live production with minimal disruption.  
   - Remote support monitors the stream and resolves technical issues instantly.

3. **Post-Event Insights**  
   - Receive a detailed engagement report with attendance, watch time, and viewer roles.  
   - Gain insights into VR vs. 2D participation, feedback, and NPS scores.  
   - Use data to refine future broadcasts and maximize training impact.

# Who Benefits?

- Physicians & Trainees
- Educators & Trainers
- Sales Teams
- R&D Teams
- Event Organizers

- Observe live surgical workflows without the need for travel  
- Engage directly with physicians and OR staff through interactive discussions  
- Stay updated on the latest techniques and innovations while minimizing disruptions to practice schedules

# Viewing Options

Watch live broadcasts in VR or Immersive 2D from anywhere in the world

## VR Viewer

Fully Immersive Training for Maximum Focus and Impact

## Immersive 2D Viewer

Flexible and Accessible Learning from Anywhere

Real World Example

One customer leveraged Immertec’s live broadcast solution to establish a monthly training series with a Key Opinion Leader (KOL). This consistent offering has become a cornerstone of their professional education and sales strategy, providing regular opportunities for physicians and prospects to engage with their devices in a real-world context.

### Consistency and Accessibility

By hosting live broadcasts every month, the customer ensures their audience has a reliable way to stay engaged and learn about their devices.

### Expanding the Program

Encouraged by positive feedback, the customer is now planning to expand this offering by introducing additional KOLs to broaden their audience reach and diversify educational content

### Impressive Viewer Experience

Attendees have praised the VR viewer for its immersive quality, as well as the convenience of joining through the browser-based Immersive 2D viewer.

This strategy allows the company to deliver high-quality, scalable education and marketing content, improving engagement while optimizing resources.

# Why Live Broadcasting Matters

Live broadcasting delivers real-time surgical workflows, enabling authentic experiences, live Q&A, and up-to-date insights to engage audiences instantly

## Enhanced Access

Reach larger audiences worldwide without requiring travel

## Increased Focus

Keep participants focused with immersive, high-quality visuals and live interaction

## Training Efficiency

Provide impactful education and demonstrations without disrupting schedules

## Connect Globally

Connect physicians, sales teams, and R&D from anywhere to drive innovation

## Faster Decisions

Empower audiences to evaluate devices and techniques in real-time

A lot of the customers we deal with, they don’t want to be bothered to leave their lab because they lose money every time they leave their practice

Senior Director of Medical Education

Training new sales rep is a challenge because it is very difficult to get them into a live surgery

VP of Sales and Marketing

The quality was great, I love the fact that you can pick exactly what’s important to you during a case and highlight that

Clinical Education Manager

# Ready to Engage More Physicians?

Discover how live broadcasts can expand your reach, showcase your devices, and transform physician training.