Live Broadcasting
Live Broadcasting
Bring the OR to Any Audience, Anywhere
Deliver real-time surgical insights that enhance training and foster collaboration
Request a DemoWhat is Live
Broadcasting?
Real-Time Access to the OR, Without the Travel
Live Broadcasting opens up the OR for real-time, peer-to-peer immersive engagement
Train teams, collaborate with peers, and demonstrate procedures on a global scale with unparalleled
convenience and impact
What Live Broadcasting Offers
Deliver Seamless, Real-Time Training Experiences
Effortless Access
Busy physicians can join from anywhere without sacrificing quality or engagement
Peer Interaction
Facilitate real-time peer-to-peer communication during live broadcasts
Authentic Experience
Capture the authenticity of live procedures to build confidence and trust
Stunning Clarity
Showcase every detail with crystal-clear visuals and audio
Greater Impact
Scale effortlessly to include more physicians, enhancing reach and impact
Seamless Live Broadcasting
From Setup to Insights, We Handle Every Step
1. Plan & Prepare
- Select from Immertec-approved locations or let us handle new site approvals and cart installations
- Identify your Key Opinion Leader (KOL) and provide OR details
- Coordinate with Immertec's Customer Success Manager (CSM) to schedule and set up the event
- Send invitations and ensure attendees are prepared with VR headsets if needed
2. Seamless Broadcasting
- Collaborate with Immertec to define key procedure highlights, camera angles, and equipment views.
- Immertec’s on-site team manages setup and live production with minimal disruption.
- Remote support monitors the stream and resolves technical issues instantly.
3. Post-Event Insights
- Receive a detailed engagement report with attendance, watch time, and viewer roles.
- Gain insights into VR vs. 2D participation, feedback, and NPS scores.
- Use data to refine future broadcasts and maximize training impact.
Who Benefits?
- Observe live surgical workflows without the need for travel
- Engage directly with physicians and OR staff through interactive discussions
- Stay updated on the latest techniques and innovations while minimizing disruptions to practice schedules
Viewing Options
Watch live broadcasts in VR or Immersive 2D from anywhere in the world
One customer leveraged Immertec’s live broadcast solution to establish a monthly training series with a Key Opinion Leader (KOL). This consistent offering has become a cornerstone of their professional education and sales strategy, providing regular opportunities for physicians and prospects to engage with their devices in a real-world context.
Consistency and Accessibility
By hosting live broadcasts every month, the customer ensures their audience has a reliable way to stay engaged and learn about their devices.
Expanding the Program
Encouraged by positive feedback, the customer is now planning to expand this offering by introducing additional KOLs to broaden their audience reach and diversify educational content
Impressive Viewer Experience
Attendees have praised the VR viewer for its immersive quality, as well as the convenience of joining through the browser-based Immersive 2D viewer
This strategy allows the company to deliver high-quality, scalable education and marketing content, improving engagement while optimizing resources.
Why Live Broadcasting Matters
Live broadcasting delivers real-time surgical workflows, enabling authentic experiences, live Q&A, and up-to-date insights to engage audiences instantly
Enhanced Access
Reach larger audiences worldwide without requiring travel
Increased Focus
Keep participants focused with immersive, high-quality visuals and live interaction
Training Efficiency
Provide impactful education and demonstrations without disrupting schedules
Connect Globally
Connect physicians, sales teams, and R&D from anywhere to drive innovation
Faster Decisions
Empower audiences to evaluate devices and techniques in real-time
A lot of the customers we deal with, they don’t want to be bothered to leave their lab because they lose money every time they leave their practice
Training new sales rep is a challenge because it is very difficult to get them into a live surgery
The quality was great, I love the fact that you can pick exactly what’s important to you during a case and highlight that
Ready to Engage More Physicians?
Discover how live broadcasts can expand your reach, showcase your devices, and transform physician training
Contact Us